Tata 1mg

Gamification

Case Study

project Objective To enhance user

engagement within their mobile application by

introducing Gamification

Stages of work

Idea Generation

Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.

Design & Development

Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits.

Soft Launch

Limited launch to test the smoothness and experience, and to figure out the bugs & errors.

Roll Out & Support

Launching the exclusively gamified game and handling the post launch services.

Idea Generation

Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.

Design & Development

Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits.

Soft Launch

Limited launch to test the smoothness and experience, and to figure out the bugs & errors.

Roll Out & Support

Launching the exclusively gamified game and handling the post launch services.

Concept of gamification

The term gamification refers to the process of integrating game mechanics into a pre-existing product, service, or system to motivate users. By leveraging motivational science, gamification transforms menial tasks into engaging activities.

Increased Engagement

Educate The Audience In A Fun Way

Better User Experience

Improved Conversion Rates

Enhanced Brand Loyalty

Increased Engagement

Educate The Audience In A Fun Way

Better User Experience

Improved Conversion Rates

Enhanced Brand Loyalty

Business&nbsp&nbspidea

About what?

With extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app.

for what?

A more engaging and useful user-experience.

Rewards and incentives to motivate to lead a healthy life.

A marketing game to promote the upcoming sale.

About what?

With extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app.

User’sStory

Hello Rahul !

Rahul is a user who played the marketing game and based on his score, he got an exclusive 60% off on his purchase. He also entered the grand competition and stands a chance to win the grand prize!