Mobile Game Development Studio

Game quality is extremely important to us at our game development company. All games that are released go through a rigorous testing process to ensure they are free of bugs, glitches, and other issues. Game testers monitor gameplay, graphics, and overall user experience for each game to identify any problems.

As part of our commitment to high-quality games, we only use industry-standard development tools. Using a collaborative approach, our experienced developers and designers create engaging, entertaining, and visually appealing games.

To ensure that our games meet the expectations of our players, we also engage beta testers and gather feedback from them. We take the feedback seriously and use these feedbacks to refine the game.

At our game development company, we are committed to delivering high-quality games that provide an exceptional gaming experience for our players.

As a game development company, marketing and promoting our games is a critical aspect of reaching our target audience and achieving success. Here are some strategies we may consider:

1. Utilize social media: We will use social media platforms such as Twitter, Instagram, Facebook, and LinkedIn to create buzz about our games. We will regularly post updates about our games, share screenshots, trailers, and teasers to generate interest among our followers.
2. Partner with influencers: We will collaborate with popular gaming influencers to promote our games. We may send them an early access copy of the game and request them to play and share their experience with their followers. This will help us reach a wider audience and increase our game’s visibility.
3. Advertise on gaming websites and forums: We can advertise our game on gaming websites and forums. This will help us reach a more targeted audience, as these sites are specifically geared towards gamers.
4. Attend gaming events: We will attend gaming events such as E3, PAX, and Gamescom to showcase our games to a larger audience. We can also host our events and invite journalists, influencers, and fans to come and play our games.
5. Use email marketing: We will use email marketing to keep our subscribers updated on our game’s development and release dates. We can also offer exclusive content, such as beta access or discounts, to our email subscribers.
6. Offer pre-order bonuses: Offering pre-order bonuses is an excellent way to incentivize customers to buy our game before it is officially released. We can offer exclusive in-game items or access to additional content for those who pre-order the game.
7. Run contests and giveaways: Running contests and giveaways can generate excitement and interest among potential customers. We can give away copies of our game, gaming consoles, or other related merchandise to winners.

By using a combination of these marketing strategies, we can effectively promote our games and reach a wider audience.

Data security is of utmost importance to our game development company. In order to protect user data, we employ a variety of security measures in our games. Data is safeguarded both during transit and at rest through the implementation of robust security protocols, such as encryption and firewalls. To identify and address vulnerabilities in our systems, we also conduct regular audits and penetration tests. The data we collect, store, and process is also protected by all relevant data protection laws and regulations.

Mobile game development is a process that takes a game idea and builds it for a mobile platform. The process involves various stages like idea generation, requirement analysis, designing, production, testing, launch, and many other stages. Many factors like the advanced features of the game, engaging storyline, and attractive graphics contribute to the success of the game. With regular updates and new features, the game can provide an exciting and engaging experience to the users.

Mobile Game Development Process:

Idea Generation:

The idea is the foundation of the whole game. Idea generation is a creative step. The better the idea, the better the chances of your game being a hit. The game idea can also be simple like “flip the bottle”, but then you have to think of an amazing execution strategy that can turn your simple idea into an interesting and enjoyable game.

Story Build-Up:

Now that you have an idea, in this step, you have to create a story around your idea. For example – you have the idea of “flip the bottle”, now you have to decide the story around it, the levels, the backgrounds, etc. You have to think about why people will keep on flipping the bottle in your game, and you have to provide them with an engaging scenario to make your game interesting.

Requirement Analysis:

After having a clear idea of what you want, now you have to figure out how to create this game. Which graphics to use, which technologies to use, how many levels, which platforms to target, etc. This is a very important step as after this the development steps will begin. The technologies that you choose can make or break your game, so take all the decisions after thorough research.

Game Design Document:

A game Design Document as the name suggests is a document that contains details about all the elements of the game. Getting the design requirements in a document makes sure that the whole team is in sync with the requirements. It is a live document; therefore, feedback can be given. It is changed as and when there are any changes in the game.

Design Game Structure:

Attraction is the key to sales. Users will play your game if it has incredible and unique graphics and scenes. Designing the game structure includes various elements like the characters, the environment, the texture, all the objects, Etc. This is the step that defines how your game will look.

Create Game Wireframe:

The wireframe is the outline of your app. It provides a clear view of how your app will function, look and feel. In layman’s terms, it can be stated as a prototype. The wireframe will be a visual guide on how the game will work and how the transaction will happen from one part of the game to another. As it is just a prototype, there will not be a full graphical experience, but it will be enough to decide if the game is feeling good or not.

Production:

Once the prototype is passed, the actual game development starts, that is, the app will be created. It is a critical process. Therefore, even the smallest things or tasks should be done carefully. The game will be developed for all the platforms that you want to target, and all the functionalities and features will be added to the game.

Testing:

This step ensures that the game offers the best gameplay experience, is free of all the bugs, and does not lags. Various tests will be conducted to ensure that the game runs perfectly. Apart from in-house testing, you can also try launching the Beta version of the game. This way the users can try their hands on the game and report all the bugs and suggestions.

Monetization Strategy Selection:

The main incentive for developing the game is to turn the game into a money-making asset. Even if the game is for marketing reasons, it can still work as an earning digital asset. In this step, you have to select the monetization strategy that best suits your game and your strategy.

The monetization strategies are – “in-app purchases”, “advertisements”, “subscriptions”, “premium version”, “paid game”, “real money game”, etc.

Game launch:

The development is completed, the testing approves the game, and the monetization strategy is in place, now the only step remaining is to launch the game and let your targeted audience enjoy the masterpiece that you created. Follow the app store procedures and make your game available on the leading app stores.

Support & Maintenance:

The game development process does not end after the game is launched. The process just enters the next step, i.e. Support, maintenance, and updates. Support makes sure that the users get all the help from your side, maintenance ensures that the game works at 100% efficiency, and the updates keep the game interesting by adding new features and levels to the game.

As video games become more popular among all ages, they are conquering the entertainment industry. As technology advances, people have started mobile phones for all their work and leisure activities – including gaming. A number of mobile games dominate the gaming markets and app stores. As a result, the mobile gaming industry continues to grow and evolve.

How do developers create mobile games? What tools do they use? Having top-notch mobile game development tools and an experienced team is one of the advantages Capermint Technologies offers. Here are some of the top tools for developing mobile games:-

Unity:

With 45% of the Global Game Engine market share, Unity 3D engine is used by 47% of Game developers as the primary development tool.  It is an all-in-one platform for mobile games, famous for its quirky features, supportive pricing, and robust capabilities.

• 2D & 3D design tools combined with excellent gameplay sequences & cinematic experiences make it the choice of developers, artists, and designers alike.
• Unity game engine provides support to almost 27 platforms.
• The game developed can be easily shared between PC, web, and mobile platforms.
• High-quality audio and visual effects ease the game development and help in delivering a quality gaming experience.

Unreal Engine:

Thanks to its user-friendly features, the Unreal engine is an easy and efficient game development engine. Unreal Engine can also be used to design stunning 3D graphics, and thus the developer can use it to deliver games that will hook the gamers.

• Unreal Engine is free and open-source software.
• Developers can make use of pre-made assets to achieve photo-realistic rendering images for the game.
• The engine is a cross-platform game engine.
• Unreal has more tools and functionalities for a wide variety of situations.

CryEngine:

CryEnginehas received recognition because of its fantastic graphics output. If you want to develop a game with superior visuals, then CryEngine is the ideal game engine for you.

• Can develop a great game environment by using CryEngine’s artist-level programming.
• It is also blessed with the most powerful audio tool, Fmod.
• Offers the finest coding
• It handles open-world, vegetation-rich environments well.

Cocos2d-x:

Cocos2D-x is a package of 2D game development tools, owned by Facebook. It is a script development, entity-component, and data-driven development tool that is focused on creating content. Developers can develop high-performance games using its powerful suite.

• The most significant benefit is that you don’t have to pay any royalties as Cocos2D-x is an open-source engine.
• It can develop cross-platform games.
• Third-party libraries can be integrated with Cocos2D-x to enhance the functionality of games.
• The best feature is that you can create games as small as 1.5 MB using this engine.

BuildBox:

BuildBox can be used to develop games very easily and in a short time. There is no need to do coding for developing your gaming app. Changes in the game can be made, and the effect can be checked in real-time using the BuildBox engine.

• BuildBox offers over 20,000 game assets, sound effects, and animations.
• The latest version of BuildBox can be used to develop 3D games without any coding.
• Drag and drop functionality makes the development process easy.
• Using BuildBox, you can implement ads with just a few clicks.

PlayCanvas:

PlayCanvas is an open-source game engine that runs games using HTML5 and WebGL. The fast loading speed is achieved through features like minification, concatenation, and deferred loading of non-essential assets.

• All mobile devices are supported with enhanced mobile browser support. 
• The editor allows you to chat directly with your teammates.
• Your development will be accelerated with PlayCanvas.
• It supports modern browsers, handles control inputs, and manipulates graphics.

HTML5:

HTML5 (Hyper Text Markup Language) is a language that is used for developing and sharing content on the World Wide Web. HTML5 is now widely used to develop games as these games can be easily played on various devices using the web browser.

• It is easy to create cross-platform games using HTML5.
• HTML5 is great to develop casual games.
• HTML5 is based on JavaScript and it is relatively easy to learn and use.
• The TypeScript and CoffeeScript cross-JavaScript compilers are available to developers.

In addition to the tools discussed above, Capermint Technologies is proficient with many more tools for mobile game development.

The Different Types of Mobile Games with examples are –

Mini Game:

Mini-games are those games that do not require any special skill and provide minimal visuals. The users can learn and start playing such games quickly.

Mini Game Examples: Flappy Bird, Pac-Man, etc.

Simple 2D Game:

These games offer simple 2D graphics but can pack a great deal when it comes to gameplay, storyline, and sound effects. These games have limited gameplay and can offer amazing and great user engagement.

Game Examples: Flappy Slendrina, Red Ball, etc.

Social Game:

Using SDKs provided by social media platforms called Social games, the games are developed. Games like Farmville, and other games that can be played on Facebook and other social media apps fall under this category. Such games can only be played within the app.

Game Examples: Farm Ville, Facebook Games, etc.

Mid-Level Game:

Mid-Level games are games that offer multiple levels, various characters, storylines, and an amazing gameplay experience. These games are equipped with advanced features and are generally multi-platform games.

Game Examples: Simcity, Gardenscapes, Angrybirds, Candy Crush, etc.

3D Game:

These games offer the best-in-class 3D graphics and a realistic gaming experience. They are packed with an engaging storyline, amazing graphics, epic sounds, and a gaming experience that leaves the users hooked.

Game Examples: Join Clash 3D, Free 3D Shooting, etc.

High-End Game:

These games are advanced-level mobile games and are pretty big. They offer elaborate gameplay and offer the best mobile gaming experience.

Game Examples: Clash of Clans, Last Day on Earth: Survival, Clash Royale, etc.

AAA Game:

These are the best games that can be developed for a mobile device. AAA Games are the costliest games and offer a Console or PC-like gaming experience on mobile devices.

Game Examples: PUBG, GTA, Red Dead Redemption 2, FIFA 2021, Call of Duty, etc.

Real Money Game:

In such games, the users can bet an amount before playing the game, and if they win, they will get double the amount or sometimes even more. Such games are skill-based and gambling games.

Game Examples: Bet365, Ludo Empire, MPL, etc.

Android vs iOS for game development is a heated topic and choosing one can be an intuitive task. Both platforms have certain pros and cons, and one should choose a platform after checking which platform’s pros are favorable for the game that they wish to develop.

Therefore, this question can only be answered after knowing which type of game you want to develop, which features you want, if you wish to target the Android audience, the iOS audience, or both, and various other factors.

Here are the pros and cons of both platforms to help you decide:

Android:

Pros –

• More users and downloads.
• Fast publishing and fewer restrictions.
• Effective monetization through advertising.

Cons –

• Longer development time.
• Lower average revenue.
• More possible bugs.

iOS:

Pros –

• Higher average revenue.
• Faster development.
• Fewer possible bugs.

Cons –

• Two times fewer users.
• Long publishing with many restrictions.
• The need to buy special hardware.

If the budget permits, the best choice is to opt for cross-platform game development, as with cross-platform functionality, your game will get the best exposure, you will be able to target your audience over both platforms, and you can get the benefit of the pros of Android & iOS both.

Mobile Games are the most demanded application for a mobile device. Here are some of the fascinating mobile gaming statistics:

• 21% of Android and 25% of iOS apps downloaded are games.
• Games account for 43% of all smartphone use.
• 78% of gamers are Android users.
• By the end of 2022, the number of global active mobile gamers will surpass 3 billion.

With Gamification, Apps can now have game-like features and thus the app experience can be converted into a fun and motivating experience.

Implementing a Gamification strategy will be a great asset and addition to your app. It will not only provide a fun-filled experience to the users but will also upgrade your user experience. The addition of games can increase your app’s ROI by 2x and user engagement by 10x. It will reduce user churn and make the users revisit your app repeatedly.

Here are the benefits of Gamification –

Promote your business:

Games are and will be a brilliant marketing strategy for businesses and brands. Have you played games of brands like WWE, Redbull, etc.? You can add a simple yet effective game in your app that the users can play for free, and thus your app will have more users and the game will promote your products and services.

Provide a better experience:

The key to making sure that the users download and keep your app is the experience that your app offers. If your app offers amazing games with its core features, then the users will get a better in-app experience. Games will add a fun side to your app and so people will use your app more promptly.

Push beyond your limits:

You can transform your product or service into a game and thus you will get the profit of an app and a game in one place. Venture around different genres and develop amazing games to push yourself out of your comfort zone and experiment with games to provide your users with the best app that they ever downloaded.

Provide a reason to come back:

if you add games to your app, the users will have more reasons to come back to your app, and so they will use your app again and again. This will also make sure that the users do not uninstall your app. Prompt push notifications that are fun, catchy, and motivating.

When estimating the time for the mobile game development process, a number of factors come into play. If the game is a complex one, it will take more time to develop, and a mini-game will be developed in a few months. The factors that affect the development time are:

Assets for Game Development:

A number of 2D or 3D assets are developed for a game depending on its scope. Creating characters, environments, and other elements, along with animation and visual effects, takes a lot of time.

Scope of gameplay:

The more unique mechanics and variety you introduce to a game level, the more individual work it will take to complete it. Reusing or repurposing certain game assets or player behaviors allows developers to save time and effort, but adding new things will always take more time and effort.

Game Features:

Every feature added to the game is some extra time added to the game development duration. Advanced features like NFT integration, Real Money Gameplay, AR/VR Gameplay, Gyroscope settings, etc. will take more time to be integrated into the game.

Development Team:

One must pay extra attention to the team they are giving their game development project to. The team must have a decent number of developers, graphic designers, sound engineers, and project managers, to accordingly delegate the tasks and work on a quick development schedule. Likewise, the expertise of the developers also plays a vital role, as inexperienced developers will take more time and will encounter more bugs than experienced developers.

Mobile Game Type:

For this, we will divide the games into three categories. They are:

Small Games –

This category will include 2D games, Casual Games, Hyper Casual Games, Puzzle Games, and Casino Games. These games require 3-6 months to be developed and launched. Such games have short play sessions and the gameplay changes only a little with time. 

Example – Burn The Rope – It is a 2D puzzle game that took 3 months to be developed and launched. The players have to control and guide the flame over the rope. 

Medium Games – 

This category will include 3D games, Action Games, Adventure Games, Strategy Games, and Sports Games. These games require 6-12 months to be developed and launched. Such games have various assets, and graphics, and offer complex decision-making to the players. 

Example – F1 Clash – It is a 3D Racing game that took a year to be developed and launched. The game offers a real-time multiplayer gaming experience and dynamic tracks. 

Large Games – 

This category will include RPG Games, MMORPG Games, Battle Royale Games, and FPS Games. These games require more than a year to be developed and launched. Such games have the best graphics, elaborated worlds, hundreds of features, and group gameplay experience. 

Example – Eve Echoes – It is an MMO game that took 3 years to be developed and launched. The game offers a huge world of space travel, battles, and trade.

Creating mobile games that serve your business purpose and fulfill your professional goals, is our foremost priority. The highly skilled and experienced team of game developers at Capermint follows some common guidelines to ensure all quality standards are met before your mobile game hits the app stores. Our mobile games have a great user interface that adjusts well to your user’s needs, is compatible with multiple mobile platforms, has fast loading speed, high performance, and supportive customer care. These qualities are omnipresent in every game we create so that you get what you have expected.